Meow Meow Tweet
Campaign Type
Paid - IG Reels or In-Feed IG Photos
Category
Skincare
Products
Each creator will receive the Bergamot Neroli Limited Edition Body Oil, Shampoo + Conditioner Powders, Skin Cream, Grapefruit Baking Soda Free Deodorant Stick, and Repair Balm.
Campaign Theme
Reels and static in-feed posts should show texture of product and application in natural lighting with no filters. Scene of the photo/Reel should create an interesting context for the use of the product. Scenes can be in domestic spaces, nature and selfies.
Campaign Moodboard
Here are some posts that serve as major inspo for this campaign! (Note - content/creators are not associated with this campaign. Used for inspiration purposes only.)
Inspo 1 - credit @theboheaux
inspo 2 - credit @kathleenttu
Brand Values
Beauty, BIPOC/Minority Owned, Body Positivity, Clean and Natural Living, Eco-friendly/sustainability, Small business, Lifestyle, Parenting/motherhood, Plus-sized/full figure/curvy, Skincare-acne journey, Social justice/activism, Vegan/Plant-based, Zero Waste, American or locally made, Charitable/gives back, Clean ingredients, Cruelty-free, Diverse/inclusive company, Ethically made, LGBTQ+ Owned, AAPI Owned
About The Brand
Tara Pelletier (she/they) and Jeff Kurosaki (they/them) launched Meow Meow Tweet in Brooklyn in 2009.
The pair, who met in art school in Michigan, have a natural curiosity and openness that led them to explore why a gift of handmade soap made their skin feel so much better than a commercial bar. They decided to study everything they could about manufacturing soap at home together. The ultimate product was a rich, skin-nourishing mixture that was well-received by family and friends. Encouraged by the favorable response, they moved on to open Meow Meow Tweet, an all-natural vegan pharmacy named after their two cats and Jeff's bird.
Meow Meow Tweet is dedicated to providing pure, all natural, plant and mineral-based solutions, ranging from soap to natural insect repellent and deodorant cream to a complete beauty regime.
Commitment to Doing Better
“We create vegan personal care for every body, that is always ethical, low-waste, handmade & cruelty-free. We are best known for being the creator of the first paper tube deodorant. we are also super proud of our closed loop, bulk refill and return program for all of our products.”
Product Details
All Meow Meow Tweet products are vegan, cruelty-free, and natural.
Bergamot Neroli Limited Edition Body Oil - A vegan, cruelty-free and natural body oil that deeply moisturizes and has a light, woody scent.
Shampoo + Conditioner Powders -
A vegan, cruelty-free, and low-waste powder shampoo and conditioner that’s great for those who haven’t had luck with a shampoo bar!
Skin Cream -
A vegan, cruelty-free, and highly soothing skin cream meant to be used from head to toe to deeply moisturize and repair itchy, cracked skin.
Grapefruit Baking Soda Free Deodorant Stick - A vegan, cruelty-free deodorant stick that comes in a biodegradable paper tube to help you practice sustainability (and keep you fresh!) every day!
Repair Balm - A head-to-toe vegan and cruelty-free balm that moisturizes from head to toe and can be used all over the body for soft, supple skin.
Dream Partners
The dream partner for Meow Meow Tweet is someone who is passionate about sustainability and using natural products!
They utilize natural lighting with no filters, show the texture of the product and application, or take beautiful lifestyle type shots with the product featured. They have a unique personality with quirkiness and humor being a plus!
More Product Deets
Bergamot Neroli Limited Edition Body Oil - Forget about lotion! Moisturize your skin from head to toe with this gentle, non-greasy oil. Scented only with essential oils, massage over your entire body, put a few drops in your bath, or work a bit into your hair to tame and moisturize.
Shampoo + Conditioner Powders
These vegan, cruelty-free, all-natural, and low-waste shampoo powders cleanse, detangle, and soften via a powder-to-lotion texture for an effective, natural cleansing every time!
Skin Cream -
Packed with nutrient-rich and plant-based butters, this skin cream can be used head to toe. Healing plant oils rejuvenate and protect skin while combating dry, itchy, chapped or cracked skin.
Grapefruit Baking Soda Free Deodorant Stick - This vegan, cruelty-free and all-natural deodorant stick smells like grapefruit and comes in a biodegradable paper tube to help you stay low-waste and keep you fresh throughout the day! The combination of potent plants and minerals can also be used on your neck, chest, and feet.
Repair Balm - This vegan, cruelty-free repair balm is a multi-tasker that was made to be used from head to toe. Healing essential oils and moisture-rich plant oils rejuvenate and protect skin while combating dry, chapped or cracked skin. Housed in a jumbo compostable paper tube, the scent is tea-like and woody, and the texture is a smooth balm.
Collaboration Requirements
✸ Campaign is open to US and Canada-based creators only
✸ Creator agrees to sign campaign contract and sign up for the Dovetale platform to be accepted into the campaign
✸ Creator must have a minimum of 1k followers on Instagram
✸ Submit content and caption to Palm for pre-approval by January 4th, 2022
✸ Post (1) in-feed IG Reel OR (1) static in-feed photo on Instagram by January 11th, 2022
✸ Payment of $35 for static in-feed IG photos or $65 for in-feed IG Reels, payment to be sent via Paypal to creator pending invoice is sent via Paypal, and deliverables are complete.
✸ Tag brand and @joinpalm in caption and in-feed IG Reel/static in-feed IG Photo
✸ Content shows texture and application of products received per Visual Guidelines
✸ ✸ Content shows either creator visible in the post (as a selfie with product), shots in interesting/exciting settings like nature or a sidetable set-up, and texture/application
✸ IG Reels should be between 25-30 seconds
✸ Include hashtag #meowmeowtweet in caption
✸ Post requires approval of content before posting
✸ Agreement to shares on organic social channels by Palm and Meow Meow Tweet
✸ Agreement to shares on Palm’s website for portfolio display / influencer highlights usage
✸ Your content will not be owned by Meow Meow Tweet or Palm, and will not be used for advertising without your permission
✸ Posts after 4 PM PST on the due date will be considered late.
✸ Influencer responsible for any Paypal fees associated with payment
✸ Please note that deliverables that are 3 days late to be submitted will be subject to a 50% reduction in payment. Deliverables that are 7+ days late to be submitted will be subject to a 75% reduction in payment.
✸ Payment will not be submitted if all campaign requirements are not followed.
✸ Deliverable(s) must remain on IG/Tiktok Feed grid for a minimum of (6) months. Payment may be revoked if post is removed from feed.