Ello
Campaign Type
Paid - IG Reels
Category
Home, Eco-friendly
Products
Influencers will get to choose between their choice of (2) different sized food storage containers: 4 Cup Round Food Storage Container, 3 Cup Round Food Storage Container , 3.4 Meal Prep Container, or 1.7 Cup Food Storage Container as well as their choice of color in (1) Clink Wine Glass
Campaign Theme
This holiday season we want to highlight our food storage containers and showcase how they are perfect for the holidays. Like bringing your favorite side dish to your family gathering (they can go straight from the microwave right to the table)! Or bring your favorite festivity cookies to your next cookie exchange. The possibilities are endless! Your IG Reel should be around 25-30 seconds, and focus on how to incorporate Ello’s food storage containers and Clink wine glass into the upcoming holiday season, whether that’s coming together for a friendsgiving, prepping meals for the holidays, or a day in the life featuring Ello products!
Campaign Moodboard
Here are some posts that serve as major inspo for this campaign! (Note - content/creators are not associated with this campaign. Used for inspiration purposes only.)
Inspo 1 - credit @katie.downing
inspo 2 - credit @creativelyvictoria
Brand Values
Body Positivity, Eco-friendly, Sustainability, Female empowerment, Fitness/sports, Health/wellness, Lifestyle, Charitable/gives back, Diverse/inclusive, LGBTQ+ Owned/Friendly
Commitment to Doing Better
“We're a super small team and we're always striving for ways to better the planet!
In the past month, we launched a line of water bottles made from recycled single-use plastic bottles. We are currently accepting applications for an Eco grant scholarship to give to a college student who is studying environmental studies.
Pre-pandemic, we were working with a local organization in Kenya in Masai Mara to help fund a local water filtration system. We did this by creating a line of products with almost all proceeds going directly to the fund.
We have a total of six owners at the company (out of those six we have (1) BIPOC, (1) AAPI, (1) LGBTQ+ owner).”
Product Details
The Ello Duraglass™ glass food storage container is great for meal prep and leftovers. The container features a leak-proof lid and an extra thick silicone sleeve that protects the glass from chips and breaks. A crystal clear lid lets you see contents inside and includes air tight snaps that won't leak.
The Ello Clink 12oz stemless wine tumbler keeps drinks hotter and colder for longer! Condensation-free vacuum insulated stainless steel is perfect for cocktails, wine, coffee and more. Sip from a friction-fit lid that's designed to prevent splashing. A no-skid silicone boot protects tabletops. Cheers to that!
Dream Partners
The dream partner for Ello is an influencer who is passionate about the environment without sacrificing aesthetics. They do a great job of balancing being eco-conscious and having an aesthetically pleasing feed.
They are able to showcase the products in aspirational settings while also showcasing the products functionality. This gives more context to how people can use the products in their day to day life!
More Product Deets
Food Storage Containers:
The Ello food storage containers have a unique silicone sleeve with protects the glass from any cracks or scratches. It also acts as a built-in trivet so you can take the container from the microwave (without the lid) to the table without worrying about the glass being too hot.
- Protective silicone sleeve acts as a built-in trivet.
- Leak-proof lid with locking tabs.
- Oven safe up to 450 degrees F without lid.
- Microwave safe without lid.
- No need to remove sleeve for cleaning or microwaving.
- Dishwasher safe.
- BPA/BPS free.
Clink Stainless Wine Glasses:
The Clink Stainless Wine Glasses are built with a silicone bottom which acts as a built-in coaster! The stainless steel material keeps drinks cold or hot for longer.
- Vacuum Insulated - Keeps drinks hotter and colder for longer!
- Built-In Coaster - no-skid silicone boot protects tabletops.
- Splash-Resistant Lid - perfect for on-the-go.
- Condensation-Free Sipping - works great for cocktails, wine, coffee and more!
- BPA/BPS free.
- Do not microwave. Do not freeze your glass or leave it in your car in freezing weather.
Collaboration Requirements
✸ Campaign is open to US-based creators only
✸ Submit content and caption to Palm for pre-approval by November 29th
✸ Payment of $60, payment to be sent via Paypal to creator pending invoice is sent, and deliverables are complete.
✸ Creator agrees to sign campaign contract and sign up for the Dovetale platform to be accepted into the campaign
✸ Post 1 in-feed IG Reel on Instagram by December 4th, 2021
✸ Tag brand and @joinpalm in caption and IG Reel
✸ Content shows products received in a way that showcases their functionality and displays how the containers and wine glasses can be utilized for the holidays or a day-to-day routine
✸ Reel should be between 25-30 seconds
✸ Mention affiliate code in caption (Will be provided after approval into campaign)
✸ Include hashtags #elloproducts and #elloholiday
✸ Post requires approval of content before posting
✸ Agreement to shares on organic social channels by Palm and Ello
✸ Agreement to shares on Palm’s website for portfolio display / influencer highlights usage
✸ Your content will not be owned by Ello or Palm, and will not be used for advertising without your permission
✸ Posts after 4 PM PST on the due date will be considered late.
✸ Influencer responsible for any Paypal fees associated with payment
✸ Please note that deliverables that are 3 days late to be submitted will be subject to a 50% reduction in payment. Deliverables that are 7+ days late to be submitted will be subject to a 75% reduction in payment.
✸ Payment will not be submitted if all campaign requirements are not followed.