Acaderma
Campaign Type
Paid
Commitment to Doing Better:
Science informs our perspective, but passion for people and the planet is at the heart of our business.
Sustainably sourced — We work closely with an NGO (ASNAPP) in West Africa to give traditional plants (like kineliba) new purpose and economic value, as well as establish more sustainable farming practices. By infusing these powerful-yet-untapped ingredients into our products, we provide local women with a new set of skills and a sustainable income.
Product Details:
This soothing, cruelty-free and vegan serum strengthens the skin barrier and immediately reduces irritation caused by exfoliating acids, antioxidants, and other potent ingredients.
Campaign Moodboard
Lighting and Composition
✸ Content should feature the product in full view with label clearly visible and right side up
✸ Content should be well-lit, ideally with natural lighting that fills the frame
✸ Please refrain from using any heavy filters or editing
Background and Props
✸ Background should be neutral with no patterns. Background should be solid, refraining from using a background that is looking into a room.
✸ Background should be located indoors/against a solid background.
✸ Please refrain from shooting against a black background.
✸ We would love to see creative photos that match your feed and aesthetics. Please refrain from just shooting the product against a plain white background, we want to see your personality and unique approach to the brand’s aesthetics shine through!
✸ To best align with the brand’s aesthetics, please refrain from using props in your post of any kind. This would include but is not limited to the following:
No seasonal props (i.e. Fall or holiday-based decor)
No boho-style props (i.e. Ivy leaves hanging from wall, crochet rope planters, etc.)
Brand Aesthetics
✸ Acaderma’s general aesthetic is clean, light, and science-based. We would love to see content that reflects this!
Here are some posts that serve as major inspo for this campaign! (Note - content/creators are not associated with this campaign. Used for inspiration purposes only.)
Inspo 1- credit @howtogaby
Inspo 2- credit @tiffliveswell
Brand Values
AAPI-Owned, Sustainable Practices, Cruelty Free, Clean Ingredients, Science Backed
Commitment to Doing Better
Science informs our perspective, but passion for people and the planet is at the heart of our business.
Sustainably sourced — We work closely with an NGO (ASNAPP) in West Africa to give traditional plants (like kineliba) new purpose and economic value, as well as establish more sustainable farming practices. By infusing these powerful-yet-untapped ingredients into our products, we provide local women with a new set of skills and a sustainable income.
Product Details
This powerful serum works to dramatically diminish fine lines and tighten skin. Edelweiss stem extract and an advanced retinol complex lift and firm, while carnosine and FolinAGEX™ work to boost collagen and fight wrinkle-causing factors.
Dream Partners
The dream partners for Acaderma are skincare junkies, and love to write thorough in-depth product reviews. They show their audience how they use skincare products in their everyday life. They care about what they are putting on their skin, and what ingredients make up those products.
More Product Deets
This soothing and strengthening serum features Seh-Haw EX™, a ground-breaking concentrate derived from kinkeliba (a plant grown in Sub-Saharan Africa). This unique ingredient known for its amazing healing properties is 20% more effective than resveratrol and boasts higher antioxidant levels than green tea. Combined with cactus extract, this transformative botanical active not only calms skin more effectively than aloe vera, but also alleviates redness, reduces inflammation, and restores skin’s delicate barrier. Immune-boosting beta-glucans also help protect against oxidative stress while firming fine lines and wrinkles.
Collaboration Requirements
✸ Open to US-based creators only
✸ 1 IG in-feed post to be posted by December 31st, 2021
✸ Posts after 4 PM PST on December 31st will be considered late
✸ Payment of $25, payment to be sent via Paypal to creator pending invoice is sent, and deliverables are complete.
✸ Creator agrees to sign up and link Instagram to theDovetale platform to be accepted into the campaign
✸Tag @acaderma in caption and only (not @joinpalm)
✸ Use hashtag #acaderma in caption
✸ Mention promo code “SAVE20” for 20% off in caption
✸ No pre-approval required
✸ Caption should be a minimum of 200 words for an in-depth and thorough review
✸ Caption should be detailed and describe what you like about the product, how you use it in your routine, how you feel about the ingredients, etc.
✸ Agreement to shares on organic social channels by Palm and Acaderma
✸ Agreement to shares on Palm’s website for portfolio display / influencer highlights usage
✸ Your content will *NOT* be owned by Acaderma or Palm
✸ Influencer responsible for any Paypal fees associated with payment
✸ Please note that deliverables that are 3 days late to be submitted will be subject to a 50% reduction in payment. Deliverables that are 7+ days late to be submitted will be subject to a 75% reduction in payment.
✸ Deliverable(s) must remain on IG/Tiktok Feed grid for a minimum of (6) months. Payment may be revoked if post is removed from feed.
✸Payment will not be submitted if all campaign requirements are not followed.