Twist By Ouidad

Campaign Type

Paid - IG Reels/Tiktok
** Note - campaign available to US and Canada based influencers ** 🇨🇦

Category

Beauty/Haircare

Products

Influencers will be sent a selection of the following products according to their specific hair type: Hit Reset Shampoo, Gimme It All Conditioner, Big Rich And Dreamy Co-Wash, Curl Goals Leave-in, Weather Up Gel, Boss Bounce Curl Styling Cream

 

Campaign Theme

The focus of this month’s Twist By Ouidad campaign is to create a Tiktok/Reel that showcases visible before and after results featuring Twist’s line of unique curl care products. Creators with wavy, curly, and coily hair are highly encouraged to apply!

✸ Content should feature a clear before + after using Twist’s products.

✸ Content should showcase the product bottles with the labels clearly visible.

✸ Content should speak to the benefits/highlights of the products (cruelty-free, vegan, silicone-free, specific ingredients, etc.) and what you like about them.

✸ Content should speak to the fact that Twist is available at Walmart, Target, CVS, and twisthair.com, with effective and affordable curl products under $10. 

✸ Creators are encouraged to use text captions in-video to speak towards product benefits/highlights and Twist’s availability at Walmart, Target, CVS and twisthair.com.

✸ Content should be authentic and match the creator’s existing posting style

✸ In-shower product shots are encouraged but not required

✸ Length of video should be within the Tiktok/Reels limits (15, 30, 60 seconds)

Campaign Moodboard

Lighting and Composition

✸ Content should feature the product bottle(s) in full view with label clearly visible 

✸ Content should be well-lit, ideally with natural lighting that fills the frame

✸ Please refrain from using any heavy or dark filters/editing

✸ Please ensure that any in-shower product shots are well-lit and clean

Background and Props

✸ Background should be visibly clean and neutral, centering the focus on your hair and the products 

Brand Aesthetics

✸Twist’s general aesthetic is clean, reflects authenticity, bright, and fun. We would love to see content that reflects this!


Inspo! Here are some posts that serve as major inspo for this campaign!

(Note - content/creators are not associated with this campaign. Used for inspiration purposes only.)

inspo 3 - credit @goldynaps

Inspo 4 - credit @melissa.frusco

Inspo 1 - credit @curlsbykeish

inspo 2 - credit @keilanihair

Brand Values

Diverse/Inclusive Company, Cruelty Free, Natural Hair, Clean Ingredients, LGBTQ+ Owned/Friendly

Commitment to Doing Better

TWIST celebrates the unique, versatile and beautiful nature of curls. We are grounded in over 35 years of expert knowledge about curl care, ingredients, and styling techniques. We believe that everyone should be able to customize a routine that works for their unique and personal curl journey. That's why we designed the entire line around our Moisture Scale - Essential, Extra and Ultimate Moisture curl products - created to mix and match for your own personalized curl routines and needs. In our commitment to doing better, our products are cruelty free, with clean formulas and recyclable packaging.


Product Details

Hit Reset Shampoo - This vegan and silicone free, light clarifying shampoo moisturizes curls while deep cleansing to enhance the rest of your curl routine.

Gimme It All Conditioner - This vegan, silicone and sulfate free conditioner in our essential moisture line can also be used to prep curls that need even more moisture before styling.

Big Rich & Dreamy Co-Wash - This vegan, silicone and sulfate free conditioner creates the ultimate moisturizing co-wash.

Curl Goals Leave-In - This vegan, silicone and sulfate free leave-in gives curls the essential moisture to prime and prep before styling.

Weather Up Gel - This vegan, silicone and sulfate free styling gel was made to fight frizz and define curls while infusing essential moisture back into curls.

Boss Bounce Curl Styling Cream - This vegan, silicone and sulfate-free ultimate moisture styling cream is lightweight enough not to weigh down curls but to shape and define.


Dream Partners

The dream partner for Twist authentically loves the products, speaks candidly, and comes across as having a real tutorial or results driven experience and not as a sponsored post. They create beautiful video content, and clearly demonstrate their before and after in their video. We are open to working with all types of creators who focus on their curls!

More Product Deets

Hit Reset Shampoo - When your curls get weighed down by product build-up, grime, and excess oils, it's time for a reset. This gentle clarifying shampoo is all about balance. It eliminates build-up without stripping curls of the natural oils they need to form and stay strong. In just one wash, it will help reboot the curl pattern for a fresh start. Aloe Vera hydrates and soothes the scalp, while Panthenol protects the hair’s cuticle to add volume, shine, and texture.

Gimme It All Conditioner - When your curls need hydration, this multi-use conditioner gets the job done. Quickly cleanse and condition in one rinse. For days when your style calls for a little more moisture, use this as your hydrating base to prep for styling. If curls are dehydrated and undefined, grab this and give your curls a twist. Rice Protein helps enhance the hair’s volume, while Panthenol locks moisture in and prevents environmental damage to the hair. 

Big Rich & Dreamy Co-Wash - This ultra-hydrating co-wash cleanses and conditions all at once! Gently remove buildup and impurities from your curls without stripping natural oils. This rich formula will leave you wondering, how can something so nourishing be so cleansing. Aloe Vera conditions your strands while Rice Protein and Shea Butter team up to nourish your curls and encourage your natural curl pattern

Curl Goals Leave-In - This leave-in conditioner hydrates, detangles, and primes with the moisture that all curls crave—and without the weight that drags them down. Curls become more defined when you start with a strong, hydrated foundation before styling. So spray this on damp hair, then follow with the rest of your routine to reach today's curl goal. Safflower Oil works to promote strong, healthy hair while Rice Protein and Camellia Flower moisturize and encourage volume. 

Weather Up Gel - Curls are more affected by humidity due to their unique structure, making them susceptible to frizz. Finally, a high-performance gel that's formulated specifically to fight off every curl's worst nightmare! Create defined curls and block out humidity-inducing frizz and flyaways—all without leaving curls feeling sticky or crunchy. Wheat protein works to strengthen strands from within, while Sericin improves texture and Argan Oil boosts hair’s elasticity.

Boss Bounce Curl Styling Cream - Move over, there's a new boss in town. This lightweight, buildable cream melts into strands to deliver definition and hydration for touchable, frizz-free curls. It also works overtime to disguise flyaways and split ends. Shea Butter and Jojoba Oil work to reduce frizz and boost hydration, while Pataua Fruit Oil provides nourishment to even the most parched curls.


 Collaboration Requirements

✸ Submit video content and caption to Palm for pre-approval by - date being finalized - anticipate late November. Will be confirmed asap.

✸ Payment: $150 (open to negotiation based on experience), payment to be sent via Paypal to creator pending invoice is sent, and deliverables are complete.

✸ Open to US and Canada-based creators

✸ Creator must have wavy, curly, or coily hair

✸ Creator must have posted 1 haircare related video on their Tiktok or IG Reels pages

✸ Creator must have a minimum of 1k followers on either Tiktok or Instagram

✸ Creator agrees to sign campaign contract and sign up for the Dovetale platform to be accepted into the campaign

✸ 1 in-feed IG Reel or 1 Tiktok post to be posted by date to be specified upon approval.

✸ Tag @twisthair and @joinpalm in caption and Reel/Tiktok 

✸ Use hashtag #twisthair and #twistpartner in caption - do NOT tag brand for paid partnership

✸ Affiliate code may be provided by the brand upon request 

✸ Post requires approval of content before posting

✸ Content should focus on a clear before and after featuring Twist’s products, clearly showcasing the product bottles and speaking to product benefits/highlights as well as the fact that Twist is available at CVS, Walmart, Target, and twisthair.com, which can be mentioned as in-video captions or verbally stated with text captions on

✸ Reels lengths should be within the Reels limits of 15, 30, and 60 seconds, while Tiktok lengths should be within the Tiktok limits of 15, 30, 60 seconds to 3 minutes max. 

✸ Agreement to shares on organic social channels by Palm and Twist

✸ Agreement to shares on Palm’s website for portfolio display / influencer highlights usage

✸ Your content will *NOT* be owned by Twist or Palm

✸ Influencer responsible for any Paypal fees associated with payment 

✸ Posts made after 4 PM PST on the due date will be considered late.

✸ Please note that deliverables that are 3 days late to be submitted will be subject to a 50% reduction in payment. Deliverables that are 7+ days late to be submitted will be subject to a 75% reduction in payment.

✸Payment will not be submitted if all campaign requirements are not followed.

 
November CollabAmanda Schulze